THIS ISN'T YOUR MOTHER’S SUSTAINABILITY. IT’S NOT ABOUT ECO-BAGS, POLAR BEARS, OR RECYCLING SYMBOLS.
TODAY'S SUSTAINABLE PRACTICES ARE ABOUT LEVERAGING ACCOUNTABILITY AND RESOURCE EFFICIENCY AS A DRIVER FOR INNOVATION. A SUSTAINABLE PRODUCT OR SERVICE WILL GENERATE INCOME FROM WASTE, SAVE COSTS FROM EFFICIENCY, DEVELOP IP, SECURE A COMPETITIVE ADVANTAGE, AND FORGE NEW MARKETS. THERE IS TREMENDOUS OPPORTUNITY IN CONSIDERING THE ENTIRE LIFE-CYCLE OF A SOLUTION.