DESIGN STRATEGY? DESIGN THINKING? HUMAN-CENTRED?... WHAT ARE YOU TALKING ABOUT?
To meet objectives, Design Strategists, Design-Thinkers, and Human-Centred Designers use methods not generally at the forefront of classic business practice: empathy, visual thinking, iteration, prototyping, immersion, etc. Most importantly we help organizations meet these goals by bringing an unwavering focus on user needs and the full customer experience.
what is a 'designer' doing solving SERIOUS business CHALLENGES?
A designer, in its broadest sense, is a maker. The term has been traditionally associated with making something that looks better, but at its root is a term to describe a person who solves problems; a person who ‘makes’ a solution; a person who creates value.
A graphic designer will use his specific toolkit to make visual solutions that create value, and a business designer will use her tools and skill to make a service or system that generates value for an organization.
SUSTAINABILITY IS SO 2008, HASN’T EVERYONE ALREADY IMPLEMENTED IT?
Save for a few exceptions, most producers see sustainability as a 'nice to have', often segmented away from critical decision making to marketing or regulatory departments. Too many dust their hands of responsibility after the purchase of their product, and are even less interested in what happens when the customer is done with it. As a result, many organizations miss the opportunity to develop new growth options, differentiate themselves, and increase customer loyalty.
To quote Chris Spray “Sustainab[ility] is like teenage sex - everybody claims they are doing it but most people aren't, and those that are, are likely doing it very badly”