POSHPACKER

BUSINESS MODEL INNOVATION
BUILDING A STRONG FOUNDATION FOR GROWTH AT A TRAVEL START-UP

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CLIENT: POSHPACKER

Like many start-ups, the iterative process and focus on the immediate future can leave little time for longer-term strategic thinking. Poshpacker, a young company focused on the millennial travel and hospitality market, was stuck in the cycle of reacting to every opportunity without being able to take a step back and question what their customers truly needed. We joined their team to lend an external perspective, ask them tough questions, and build them a durable business model. Our insights and recommendations restructured their mission, customer segmentation, and pushed for changes to the brand and online user experience. The result was a doubling of bookings within a 30 day period after implementation, and continued growth.

ROLE
Customer Discovery
User Research
Visual Communications

TEAM MEMBERS
Adam Piron
Dianne Que
Liz Comperchio

POSHPACKER

BUSINESS MODEL INNOVATIONBUILDING A STRONG FOUNDATION FOR GROWTH AT A TRAVEL START-UP

BUSINESS MODEL INNOVATION
BUILDING A STRONG FOUNDATION FOR GROWTH AT A TRAVEL START-UP