https://www.patagonia.com/us/patagonia.go?assetid=5625
http://www.strategy-business.com/article/00318?gko=c7329
http://yalepress.yale.edu/Book.asp?isbn=9780300122237
http://strengths.gallup.com/default.aspx
https://www.penguin.com.au/products/9780141025711/whatever-you-think-think-opposite
http://99u.com/book/making-ideas-happen-2
http://www.oliverjeffers.com/picture-books/the-day-the-crayons-quit
http://www.harpercollins.com/9780060005689/the-paradox-of-choice
http://www.donellameadows.org/category/thinking-in-systems/
https://www.ideo.com/by-ideo/change-by-design/
